The Arabian world is getting increasingly important for Europe. The Barcelona Agreement supports the economic, political and cultural cooperation between Europe and Arabia. The Arabian markets are dynamically opening for the European and especially the German economy. We are still making too little use of this potential.
In the globalizing world, intercultural know-how is a prerequisite for successful business. Experience has shown that only those succeed in the tough competition prevailing in Oriental countries who attempt to understand the other culture.
A specific knowledge of the Arabian countries and the different lived-in worlds formed by the Islamic histroy and culture, facilitate the entering into business relations and are the prerequisite for a conflict-free handling of your projects. A better understanding forms the basis for the establishment of relations on a joint basis and prevents misunderstandings.